Traditionally manager organize the people in the organization along an organizational chart, with reporting lines from top to down. Intention is to clarify the command and control lines.
Not in all situations the intention is reflected: The intention of an organization should be to serve the customer best.
If you in your team want to focus to the customer – place a persona chart at the wall. Give your customer a name and a picture. Name the characteristics of your customer you develop your product or services for. This poster at the Team-room wall reminds you for whom you are doing all this.
If that brings some benefit – try to do that for the whole organization and ask the question if that org-chart shows the organization to serve the customer best.